Globalisation for Dummies
the largest most complex political issue of the day laid bare in only 30 seconds
- Economic liberalisation (i.e. removing the powers of individual
countries) is altering the balance of power in favour of companies
- The numbers are too big. The resources required to compete at a
national or global level favours mass-marketing over small businesses.
- Companies are becoming bigger through mergers and international
expansion. The largest companies now have more economic clout than
- Hence the large multi-nationals now hold power without
- Simultaneously, the large brands are becoming increasingly
sophisticated at manipulating people and consolidating their power.
- For a variety of reasons (keeping the media barons on their side,
short term policies, fear - often justified - of a backlash from
business, old-fashioned corruption, etc.) politicians rarely stand up
to the multi-nationals. George Bush - supposedly the powerful leader
of the free world - is showing himself to be the dutiful employee of
the companies that put him there; only a powerful tool. If you think
that's an American problem then think again - Captive State
documents how democracy is being eroded here in Britain.
Bottom line: Our democratic systems are being eroded and
individual choice limited by mass-marketed 'mono-culture'. Meanwhile
low skilled workers are kept poor and unempowered.